Case studies / Sonia Peppe & Onion Buy & Win Activation (EAST)
Sonia Peppe & Onion Buy & Win Activation (EAST)
Client:
Sonia Foods Industries
Background
The activation happened across 6 cities in the northern part of Nigeria.
The activation lasted for 12 days and 13 outlets were used as points of engagement for retailers and consumers.
The activation was targeted at retailers in the open market and the surrounding neighborhoods.
Objectives
- Create awareness and TOMA on the new Sonia Peppe & Onion Tomato.
- Introduce relevant sample offers to the trade channels.
- Educate consumers and retailers on the new product offering.
- Reward purchase and push the sales of 15,000 cases.
Our Solution
- 24,569 outlets were engaged by the end of the activation.
- 22,446 cases were sold by the end of the 12 days.
- Over 1,100 retailers were recruited.
Locations
EAST (Benin, Warri, Onitsha, Enugu, Aba, Umuahia, Owerri & PH).