Client:
Samsung Electronics West Africa
Background
Samsung Electronics West Africa unveiled its 2022 flagship device line-up with a bold, immersive experience for press, partners and creators across West Africa.
Objectives
- Deliver a premium reveal moment for the Galaxy Z Fold/Flip generation.
- Amplify social buzz across markets in real time.
- Convert VIP guests into brand advocates.
Our Solution
- We produced the end-to-end guest experience: staging, content, media wall and post-event kits.
- Over 300 VIPs, 40 partners and 15 media houses were hosted across the West African premiere.
- The event generated over 3M social impressions in the 72 hours following the unveil.
Locations
West Africa & Nigeria.