Client:
Samsung Electronics West Africa
Background
The Samsung A-Series activation was an educative and awareness drive with the objective of educating both retailers and consumers on the quality of the A-Series phones.
The activation was also used to drive traffic to the different outlets where the brand is sold across the selected locations. The activation happened in Abuja, Kano and Ibadan.
Objectives
- Improve awareness and brand visibility.
- Induce sales and reward customers.
- Create excitement around the brands.
- Engage retail outlets around the activation locations.
Our Solution
- Over 80 retail outlets were engaged in the 3 cities.
- 4,000 Samsung devices were sold.
- Over 12,000 people were reached.
- Insightful market intelligence reports were provided before and during the activation to help the client make their marketing decisions.
Locations
Abuja, Ibadan, & Kano.