Case studies / MJ's Mayonnaise and Chocito's Chocolate Spread Instore Activation
MJ's Mayonnaise and Chocito's Chocolate Spread Instore Activation
Client:
Jobeco Food
Background
The activation happened across selected hyper stores in Lagos.
The activation lasted for months in each of the 20 selected stores.
The activation was targeted at shoppers and consumers in the stores and neighborhoods.
Objectives
- Create awareness and TOMA on the new 2 Jobeco brands.
- Introduce relevant promo offers to consumers.
- Educate consumers on the new product offering.
- Push for the sales of the brands in volumes.
Our Solution
- We recced and identified high traffic stores for the clients.
- Over 9,000 units of the products were sold within the 2 months of the activation.
- Over 12,000 people were reached.
- Over 12,000 shoppers were engaged across the stores.
Locations
Lagos.