Client:
Transmed Distribution & Logistics Nig. Ltd.
Background
Jolly Jus sought to drive its functional credentials and values by building affinity with its target audience through a sampling and interactive campaign, which in turn would lead to increased market share and enhanced penetration.
The activation lasted for 24 days across the different locations.
Objectives
- Create awareness and TOMA on the products.
- Introduce relevant promo offers to the trade channels.
- Educate consumers and retailers on the new product offering.
- Engage and elicit positive response from all stakeholders and improve retailers' belief in the brand.
- Reward purchase and push sales of 5,000 cartons in 1 month.
Our Solution
- Across all selected cities, respondents were sampled and mentored and also encouraged to purchase the products.
- During the activation, 24,569 people were sampled and 5,626 cartons of the products were sold.
Locations
Lagos, Ogun, Kwara, Kano, Kaduna, Abuja, Niger, Nasarawa, Jos and Gombe.