Client:
Mars Wrigley
Background
The activation was targeted at youths and young adults. It was to create awareness for the brands and push for sales.
Objectives
- Increase awareness and brand visibility.
- Induce sales and reward customers.
- Create excitement around the brands.
Our Solution
- Over 80 retail outlets were engaged.
- 2,150 cartons were sold.
- Over 3,000 people were reached.
- Insightful market intelligence reports were provided before and during the activation to help the client make their marketing decisions.
Locations
Lagos.